Wine is part of the French cultural patrimony, in the literary way, but also in a gastronomic, landscape, architectural, material, economic and social sense.
A literal fruit of labour, wine is born from the hand of its winemaker. It’s a passionate trade that requires you to be demanding, precise and able to adapt.
On the hunt for perfection, elegance and purity, the winemaker does everything in his power to extract the grape’s nectar to later seduce the taste buds.
When it comes to fine-tuning of the engine, mechanical lubrication, design of each and every curve, polishing of the body, the car preparer does not miss a detail. The focus on quality is always at the heart of what we do.
Traditional or prestigious automobiles, the automobile craft is universal; that’s the key to its success.
In the early 1920s, the VOISIN automobile was à la mode. It transported French Presidents of the Republic and numerous European monarchs. Its constructor, Gabriel VOISIN, French aviation pioneer, was demanding, uncompromising, but also known for his inventiveness. He was avant-gardist and found the perfect harmony between modern and tradition.
Jean Voysin (at the beginning of the Château Jean Voisin) and Gabriel Voisin did not live at the same time, nor was born of the same family. It would be easy to think that nothing connected them. However, despite being from different centuries, these pioneers had a few passions in common: a passion for the ground, a passion for mechanics and the passion of trade. They sought quality through perseverance and a demanding nature.
Wine, like the automobile are two passions that speak to our emotions and senses, driving us to share and be and open.
Without a driver, a car is static, but by the will of man, it can be put into movement. In this way, it is a work of art that you can sit in, steer and, move. The automobile evokes emotions; it speaks to all the senses: sight, smell, hearing, taste and touch.
To look at a car, touch its contours, smell the aroma from the leather seats and hear the motor purring panders to the sense and arouses the emotions. Those who don’t own one can still experience some or all of these feelings, letting their imagination do the work or even sharing the emotions with others.
In order to appreciate and love a wine, you need to ‘touch’ it and enter its universe, letting your senses guide you.
A bottle of wine, through its shape and packaging, alludes to the universe in which one dives in before opening it. Cut out the cap of the bottle with care, uncork the bottle, letting escape a sound that brings pleasure to the ears. Inhale the aroma of the cork and choose the perfect glass that will allow the wine to blossom. You see a clear colour with subtle reflection. The nose reminds you of something you’ve smelled before. Fireworks dancing on the tongue. The wine reaches your palate. You are wowed by its aroma and taste.
Finally, it’s the moment to express what you’re experiencing, share your emotions and share the moment with friends and family.
It’s the V in victory.
The victory of perfection is our objective as we put our passion, vigour and know-how into every vine at Jean Voisin.
The victory of perfection is evident even in our new labels. We solicited one of the world’s best designers to create the new Jean Voisin identity. Today, we believe to have a style and a language of form that speaks of a very elegant and an exclusive tradition and modernity.
Forever an obsession with quality.